ISSUA SPORTS · Our Story
Three Generations.
One Manufacturing Legacy.
From traditional football craftsmanship in Sialkot to custom sportswear for international B2B partners — our journey is rooted in family, hands-on experience and a commitment to keep improving.
Modern capabilities.
Global outlook.
Sialkot, Pakistan · Three generations of dedication
Who We Are
A family business built through practical knowledge and continuous development.
ISSUA SPORTS is a custom sportswear manufacturing brand founded in 2009 in Sialkot, Pakistan, and part of the Soligen International family of businesses.
Our roots go back to traditional football craftsmanship, followed by industrial tempering services, embroidery and sublimation production, and the development of technical design expertise. Today, we support international customers seeking customized teamwear, sports apparel and manufacturing services.
We value clear communication, responsible workmanship, understanding customer requirements and long-term business relationships.
Our Journey
From family craftsmanship to a modern sportswear brand.
Each step reflects the work of a new generation and the skills developed along the way.
Our grandfather’s football craftsmanship
Our grandfather, Mr. Muhammad Ali, was involved in traditional football manufacturing in Sialkot around 1970. He introduced his son to the trade, passing on the values of dedication and careful workmanship.
A workshop established by Ijaz Ahmad
Our father, Mr. Ijaz Ahmad, pursued his interest in industrial tempering work and established a small workshop near the family home, gradually building relationships with local businesses.
Moving into the industrial area
With growing local demand, the business moved into its own factory in Sialkot’s industrial area. At the time, the factory’s focus was tempering work for the surrounding industrial community.
Our first embroidery & sublimation machines
The family introduced its first embroidery and sublimation machines, initially working with local customers and developing hands-on expertise in garment decoration and custom production.
ISSUA SPORTS is founded
Building on our production experience, we established ISSUA SPORTS in 2009. We expanded our work in custom uniforms, teamwear, varsity jackets, hoodies and related apparel, and developed international business relationships.
Digitizing knowledge and creative capability
We developed embroidery digitizing expertise and trained embroidery and sublimation designers. As orders increased, we expanded our technical team and invested in additional production equipment.
Learning the e-commerce business
We entered the e-commerce field with support from an experienced associate. Our youngest brother, Rehman Ijaz, became involved in this work as we supported businesses using platforms such as Amazon and Shopify.
Launching our second brand, 4B SPORTS
We established 4B SPORTS with a focus on fitness-related products and accessories, adding a second specialist brand alongside ISSUA SPORTS and its customized uniforms and teamwear focus.
The Family Behind the Business
Four brothers. One shared vision.
We bring different skills to the same mission: strengthening our family manufacturing business and serving our customers responsibly.
Sarfraz Ijaz
CEO (Soligen International)
Embroidery & Tempering
Leads the embroidery and tempering operations, overseeing practical production activities.
Suleman Ijaz
CEO (Issua & 4B Sports)
Manufacturing & Business
Oversees manufacturing-related operations and coordination with business customers.
Usman Ijaz
Head of Digitizing (HOD)
Leads the digitizing work that supports embroidery artwork preparation and production.
Rehman Ijaz
Director (issua & 4B Sports)
E-Commerce Operations
Focuses on e-commerce activities and opportunities for the family’s brands.
What We Do
Capabilities shaped by customer requirements.
Our manufacturing journey has helped us bring multiple skills together to support customized apparel projects.
Custom Teamwear
Customized uniforms for sports clubs, teams, academies, brands and other business customers.
Sublimation Printing
Artwork-based customization for sports apparel and coordinated team uniform collections.
Embroidery & Digitizing
Embroidery production supported by technical artwork preparation and digitizing expertise.
Garment Manufacturing
Manufacturing and stitching for custom sportswear, hoodies, varsity jackets and related apparel.
Our Commitment
Strong relationships are built through the details.
We want each customer to feel informed, understood and supported throughout the discussion and manufacturing process.
- Understanding the customer’s specifications and design requirements
- Clear communication during inquiries and order coordination
- Attention to workmanship and production processes
- Responsible handling of feedback and project questions
- Long-term cooperation with international B2B partners
Work With ISSUA SPORTS
Let’s build your next sportswear collection together.
We welcome inquiries from brands, wholesalers, importers, distributors, clubs and academies seeking custom sportswear manufacturing solutions.